Why do a few agents seem to dominate a neighborhood

Todd and Oana talk about something real estate agents call farming and how a few agents seem to have all the listings in certain neighborhoods. The agents that dominate a neighborhood are usually those that either door knock the homes in that area, or they spend a lot of money doing mailouts so that they become familiar to the people in that area.

Once an agent gets a few signs up in a neighborhood, they tend to be more recognizable to homeowners that live in the neighborhood.

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